The University of Veterinary and Animal Sciences Lahore on Monday shared with stakeholders the results of two research studies/projects conducted by its Business School and Center for Applied Policy Research in Livestock (CAPRIL) with the financial support of Pakistan Poultry Association (PPA). Poultry farmers, industry representatives, faculty members and students attended the presentation. Kinnaird Collage Principal Ms. Rukhsana David was the Chief Guest on the occasion while UVAS Vice-Chancellor Prof. Dr. Talat Naseer Pasha, PPA Northern Zone Chairman Dr. Abdul Karim Bhatti, Dean Faculty of Life Sciences Business Management Prof. Dr. Nasim Ahmad among others were also present. Dr. Rana Muhammad Ayyub, chairman Department of Economics and Business Management, presented the results of the first project titled “Increasing dissatisfaction/consumer alienation among broiler meat consumers in Punjab.” He said the study found that consumers have many misconceptions about quality...
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